Online Media Buying | SEM & Paid Search Marketing | Deven InfoTech

Find Yourself In Digitally For Optimum Conversion

Media buying is an excellent way to generate awareness about your website, product or any kind of initiative. So who are media buyers? They buy media space (in this case, electronic media) to advertise.

SEM & Paid Search Marketing

It is is the process of gaining website traffic by purchasing ads on search engines. Below are some of the most common terms also used to refer to SEM activities:
  • Paid search ads
  • Paid search advertising
  • CPM (cost-per-thousand impressions)
  • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  • PPC (pay-per-click)
  • CPC (cost-per-click)
  • Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.

Display Advertising

Display advertising is one of important factor in Paid search marketing generally focuses more on being visually appealing and contains images, audios or videos. Our digital marketing experts help our clients in attracting maximum eyeballs, while our creative ideators assist them in designing innovative and precise advertisements. Our team’s combined efforts help our clients to make the most of this media buying opportunity.

Facebook Advertising

Paid Search advertising also includes Facebook Advertising which is a powerful medium to reach out to a large number of people! Therefore, putting up promotional ads is an excellent way to create a buzz about any brand/product/company. Our team of strategists help clients in figuring out the right way to place Facebook ads and ensure that they get a high ROI.

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