Xplus Dernier Cri – eCommerce Portal

Overview


xPlus Dernier Cri is a startup company which deals in Plus Size appeals online. Founded by Mr. Sushil Modi in July 2017, the platform was developed keeping in mind the limitations in buying the plus size clothes. With his personal experience in an around himself, the idea of developing an online marketplace stimulated in his mind. xPlus Dernier Cri has now finally launched where plus size individuals can shop online with multiple varieties & brands under one roof.

Startup Problem Statement


  • Lack of dedicated plus size online portals in India
  • Onboarding new vendors
  • Difficult to reach plus size individuals across India
  • Present a brand among the people with the required trust
  • Maintaining e-commerce, Logistics, Vendors, Supply chain etc.

Deven InfoTech Approach


eCommerce Portal

  • Ideation, strategy & implementation of a dedicated e-commerce platform for plus size apparels
  • Implemented the strategy to onboard vendors via digital marketing
  • Building a trustworthy brand image among the individuals across India through Digital Marketing
  • Branding & sales of products using strategies like Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, Content Development & Marketing
  • Coordination with vendors, logistics team to streamline the online sales

Outcome

  • 20000+ unique visitors on xPlus Dernier Cri portal 
  • 5,00,000+ audience reached through social media platforms
  • 30% sales increase month on month
  • Increased repurchase of existing customers
  • Increase in registrations month on month
  • Streamlined online sales management 

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