Xplus Dernier Cri Ecommerce-portal


xPlus Dernier Cri is a startup company that deals in Plus Size appeals online. Founded by Mr. Sushil Modi in July 2017, the platform was developed keeping in mind the limitations in buying plus-size clothes. With his personal experience around himself, the idea of developing an online marketplace stimulated in his mind. xPlus Dernier Cri has now finally launched where plus-size individuals can shop online with multiple varieties & brands under one roof.

Problem Statement

  • Lack of dedicated plus size online portals in India.
  • Onboarding new vendors.
  • Difficult to reach plus-size individuals across India.
  • Present a brand among the people with the required trust.
  • Maintaining e-commerce, Logistics, Vendors, Supply chain, etc.

Deven InfoTech Approach

  • Ideation, strategy & implementation of a dedicated e-commerce platform for plus size apparels.
  • Implemented the strategy to onboard vendors via digital marketing.
  • Building a trustworthy brand image among the individuals across India through Digital Marketing.
  • Branding & sales of products using strategies like Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, Content Development & Marketing.
  • Coordination with vendors, logistics team to streamline the online sales.


  • 20000+ unique visitors on the xPlus Dernier Cri portal.
  • 5,00,000+ audience reached through social media platforms.
  • 30% sales increase month on month.
  • Increased repurchase of existing customers.
  • Increase in registrations month on month.
  • Streamlined online sales management.