Perfect way to make your brand visible digitally

Media buying is an excellent way to generate awareness about your website, product or any kind of initiative. So who are media buyers? They buy media space to advertise. There quite a few aspects of media buying.

It is is the process of gaining website traffic by purchasing ads on search engines. Below are some of the most common terms also used to refer to SEM activities:


  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)
  • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.

  • Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.